When a portal service has been designed and launched it is only natural to expect people to visit it. However website owners are starting to realise that more needs to be done to get people onto your site and then to convert those visitors into paying customers.

Search engines provide much of your website’s daily traffic. If you can tap into a rich stream of internet traffic then you can reach much of your target market. Many Search Engines e.g. Google look at a number of variables which then together determine your ranking or the position of your listing on their search results.

Press Releases can give you an opportunity to get valuable space online and in normal advertising media such as newspapers, magazines, TV and Radio. Providing newsworthy stories, to editors in your specialist field, can result in streams of traffic to your site. They also have the added benefit of providing up-to-date content for your site which can then also be indexed by the search engines e.g. Google.

Advertising should be everything you do. It starts from your Brand Identity which includes your logo(s) which appear in Internet and places that your future visitors go from stationery, business cards to your website and/or television advertising. When gathering content for a website portal why not produce branded literature such as brochures, flyers, business cards etc.